Since 1978, Ben & Jerry’s has built its brand on doing things differently, turning ice cream into a cultural icon through bold flavors, playful personality, and unapologetically fun marketing. So when they introduced Flipped Out, a new novelty treat featuring layers of creamy indulgence turned upside down, the launch needed to feel every bit as memorable as the product itself.

Our team was tasked with creating a coast-to-coast campaign takeover that brought the same energy to the streets. We developed national and local headlines, disruptive concepts, and attention-grabbing creative designed to stop people in their tracks and spark curiosity from first glance.

The rollout was impossible to miss. From major markets to neighborhood touchpoints, Flipped Out showed up with attitude, humor, and serious appetite appeal. The result was a launch that turned heads, drove buzz, and helped make Flipped Out an instant hit.